How to adapt your marketing for the new era of data analytics    Apr 23, 2024
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
Search Engine Land

Meta AI adds Google Search results    Apr 22, 2024
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
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Google Chrome IP masking could radically impact search advertising    Apr 22, 2024
Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.
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Airbnb dominates in search sentiment report    Apr 22, 2024
The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.
Search Engine Land

Structure, consume, learn and retire: Google’s pattern of learning    Apr 22, 2024
Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.
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How to fix a huge traffic drop after rebranding    Apr 22, 2024
Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.
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5 alternatives to the missing Page Timings report in GA4    Apr 19, 2024
Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site?
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Dominate search results with your SEO dream team    Apr 19, 2024
Discover how a well-structured team can overcome and outperform unpredictable algorithm updates.
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7 ways to elevate your responsive search ads    Apr 19, 2024
From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.
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How to set and manage PPC expectations for teams and stakeholders    Apr 19, 2024
Avoid client-agency misalignment by following best practices on setting clear PPC expectations upfront and managing communications.
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