Report: Alphabet still wants to acquire HubSpot
May 10, 2024
Acquisition discussions are reportedly progressing between Alphabet, Google's parent company, and HubSpot. No deal has yet been reached.
Search Engine Land
Google Shopping Ads get conversion annotations
May 10, 2024
Merchants can enable conversion annotations that showcase a product's popularity directly in Google Shopping ad listings.
Search Engine Land
How to leverage social search for effective on-site optimization
May 10, 2024
Embrace the era of “search everywhere” by harnessing the potential of social search platforms for accelerated content optimization.
Search Engine Land
How to navigate negative Glassdoor and Indeed company reviews
May 10, 2024
Dealing with negative reviews from former employees? Here’s how to respond properly and protect your company's online reputation.
Search Engine Land
Meta: Detailed targeting exclusions alert sent to advertisers was an error
May 9, 2024
Meta's said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.
Search Engine Land
Google Search results without SGE jump to 65%, up from 25%
May 9, 2024
While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space.
Search Engine Land
Information gain: Here’s what this new SEO ‘buzzword’ really means
May 9, 2024
Here's what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it.
Search Engine Land
Google CEO on future of links, AI making Search quality worse
May 9, 2024
Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search.
Search Engine Land
Optimization beyond data: Design thinking for SEO
May 9, 2024
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns.
Search Engine Land
Online reputation management: Top 10 hurdles and how to overcome them
May 9, 2024
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.
Search Engine Land