Daily Search Forum Recap: February 21, 2024    Feb 21, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google again says they want to do better with ranking smaller sites in the search results, but do they? Gartner said search volume will drop 25% by 2026, what do SEOs think...
Search Engine Roundtable

Google Announces Gemma: Laptop    Feb 21, 2024
Google released a laptop-friendly open source AI based on Gemini technology that can be used to create content generation tools and chatbots
Search Engine Journal

Pinterest launches cooking series with shoppable experience    Feb 21, 2024
Viewers of the six-part series Deliciously Entertaining can use an on-screen QR code to access a Pinterest board featuring shoppable Pins.
Search Engine Land

What should Google rank in Search when all the content sucks?    Feb 21, 2024
It's always easy to blame Google when your content doesn't rank. But maybe – just maybe – the problem isn't Google. It's you.
Search Engine Land

Instagram pilots background editing tool and in-stream ordering    Feb 21, 2024
Backdrop lets creators experiment with backgrounds, while 'Get Orders' is a simple, cost-effective way to boost sales.
Search Engine Land

Thoughts on why big brands dominate Google. And how this is soon likely to change.    Feb 21, 2024
Two articles were published this week that spoke of the frustration most of us who have worked in SEO have felt over the dominance of large brands for many search results. I’d like to share why I think Google has this problem, and why I think we will soon
Marie Hynes

Google Ads offers businesses free consultations via Gmail pop    Feb 21, 2024
Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.
Search Engine Land

Google Launches Gemini Business & Enterprise For Workspace Users    Feb 21, 2024
Google launches AI assistant Gemini for Workspace, available in 2 pricing tiers for business and enterprise.
Search Engine Journal

Integrating SEO into the multichannel customer journey    Feb 21, 2024
Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience.
Search Engine Land

9 of the best custom GPTs for SEO in the GPT store    Feb 21, 2024
Explore useful ChatGPT plugins available in the new GPT Store, designed for SEO tasks like content optimization, keyword analysis, and more.
Search Engine Land

Who won: Measuring the most effective Super Bowl 2024 Ads    Feb 21, 2024
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
Search Engine Land

Google Search Wants To Reward The Best Content No Matter The Size Of The Site    Feb 21, 2024
For the past 20 years, probably even longer, the debate about Google giving preferential treatment to large sites over small sites has been a huge topic in the SEO world and that has not changed in 2024 from 2004. Danny Sullivan, the Google Search Liaison, recently said on X, "yes, we should be rewarding the best content, regardless of site size."
Search Engine Roundtable

Google Pushing Google Ads In Gmail Accounts    Feb 21, 2024
Google is pushing some businesses to sign up for a free Google Ads consult with a Google representative through their Gmail accounts. This is in the form of a pop up in the Gmail interface, it is not a normal spammy email solicitation but rather a pop up.
Search Engine Roundtable

Google Ads Sitelink Eligibility Issue Unknown    Feb 21, 2024
Google Ads has an issue with some sitelink assets where it shows the sitelinks are eligible but "limited" and the reason says "unknown." Google's Ads Liaison said, "the team is aware of this issue and currently on it."
Search Engine Roundtable

Only 20% Of SEOs Think Search Volume Won't Change In Two Years    Feb 21, 2024
The other day, Gartner, a respected research firm, predicted that "traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents." So I asked SEOs what they think and only 20% of SEOs think search volume won't change by 2026.
Search Engine Roundtable

Google App Toggle Between Search & Gemini    Feb 21, 2024
The popular Google app, the Google Search app, now has a toggle at the top to quickly switch between Google Search and Gemini (formerly Google Bard). It shows up at the top and is defaulted to Google Search with the super G logo but you can see the Gemini logo that you can tap on to switch to Gemini.
Search Engine Roundtable

A Complete Guide To App Store Optimization (ASO)    Feb 21, 2024
Maximize app store visibility & success with this App Store Optimization how-to guide. Discover the key aspects of ASO & how to maximize success in Google Play & Apple App Store.
Search Engine Journal

What Should SEOs Know About Analytics?    Feb 21, 2024
What should SEOs know about analytics webinar with Andy Crestodina, Dana DiTomaso, Gemma Fontané, Sébastien Monnier.
Majestic

6 Ways To Humanize Your Content In The AI Era    Feb 21, 2024
In a world of AI-generated content, here's how you can add a much-needed personal touch and humanize your brand to connect with customers.
Search Engine Journal

Top 3 SEO Checklists For On-Page & Technical SEO In 2024    Feb 21, 2024
Elevate your SEO implementation with SEO checklists, templates, and automated insights. Perfect for boosting SEO efficiency and ROI in 2024.
Search Engine Journal

Article complaining about being outranked on Google being outranked by Reddit    Feb 20, 2024
Google responds that it wants to do better with ranking smaller sites amongst larger sites, only to see that article being outranked by a larger site.
Search Engine Land

Experience a key factor during Google algorithm updates, analysis finds    Feb 20, 2024
An analysis of 50 sites finds strong correlations between features found on websites and Google algorithm updates winners and losers.
Search Engine Land

Experience a key factor during Google updates, analysis finds    Feb 20, 2024
An analysis of 50 sites finds strong correlations between features found on websites of Google algorithm updates winners and losers.
Search Engine Land

Daily Search Forum Recap: February 20, 2024    Feb 20, 2024
Here is a recap of what happened in the search forums today...
Search Engine Roundtable

PPC Made Easy: 4 Strategies To Save Time With No-Cost Tools    Feb 20, 2024
Maximize PPC efficiency with these expert tips for Google Ads Offline Editor, DIY tools, and more. Save time and boost performance for free.
Search Engine Journal

Google Responds To Evidence Of Reviews Algorithm Bias    Feb 20, 2024
Google responds to exposé that shows how the Reviews System Algorithm is biased to favor big brands over independent publishers
Search Engine Journal

YouTube Analytics now shows top-earning Shorts, Videos on Demand, and Lives    Feb 20, 2024
Creators can utilize this data to make informed decisions about how to best optimize future content.
Search Engine Land

Google Ads finally resolves 'Confusing Ad Text' issue for most users    Feb 20, 2024
Users still impacted are advised by Google to upload new assets or edit existing assets using a different label.
Search Engine Land

X's surge in traffic for advertisers is fake, report claims    Feb 20, 2024
More than 75% of traffic to X advertiser websites has been identified as bots and fake users in a report by cybersecurity firm, CHEQ.
Search Engine Land

Google To Display More Product Options With New Markup    Feb 20, 2024
Google expands structured data for product variants, enabling online merchants to showcase inventory variations in search results.
Search Engine Journal

Walmart is buying TV maker Vizio to boost ad revenue    Feb 20, 2024
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers and increase ROI.
Search Engine Land

Forget PageRank: Here’s why you should focus on ranking instead    Feb 20, 2024
Explore sustainable SEO strategies to improve organic rankings through performance, branding, crawl management and more.
Search Engine Land

SEO for user activation, retention and community    Feb 20, 2024
Unlock the power of SEO and content marketing for user activation, retention, and building thriving communities to drive long-term value.
Search Engine Land

Video search optimization: Top tips for 2024    Feb 20, 2024
Learn the pros and cons of YouTube vs. self-hosted videos for SEO and ways to maximize the impact of your video content.
Search Engine Land

Sites Using The Google Indexing API Wrongfully Often Are Spammy & Low Quality    Feb 20, 2024
John Mueller from Google once again addressed the topic of sites using the Google Indexing API when Google does not officially support those use cases. He said it is not supported first, and he added that these sites are often spammy and low quality - but he stated, "it's great to see passionate people try to do more with it."
Search Engine Roundtable

Google Merchant Center Updates Its Estimated Delivery Times    Feb 20, 2024
Google will change how it estimates its delivery times through Google Merchant Center. Starting on April 9, Google will look at minimum [min_handling_time]and maximum [max_handling_time] attributes for processing time in your product data for Shopping ads and free listings.
Search Engine Roundtable

Google Merchant Center Requires AI Generated Images To Be Labeled    Feb 20, 2024
Google has posted a new policy for Google Merchant Center around using AI-generated images. In short, you need to make sure those images have meta data that labels the image as generated by using AI.
Search Engine Roundtable

Google Local Pack Showing Restaurant Price Ranges    Feb 20, 2024
Google has always shown how expensive restaurants are by placing either one, two, or three dollar signs by the restaurant's name in the local pack listings. Now Google is testing showing actual price ranges.
Search Engine Roundtable

Google Search Can Wait On Hold For You When You Call Customer Service    Feb 20, 2024
Google Search is experimenting with a Pixel phone feature that will let you call a customer service line at a company and wait on hold until a real person answers the phone. This is currently a Search labs feature that will let you click a button in search to "request a call" from a "live representative."
Search Engine Roundtable

How to improve and monitor Interaction to Next Paint    Feb 20, 2024
What you need to know about Interaction to Next Paint, Google’s new Core Web Vitals metric.
Search Engine Land