Google CEO: Search Will Change Profoundly In 2025    Dec 6, 2024
Google's CEO Sundar Pichai struggles to articulate concern for web ecosystem. Says Search will change profoundly in 2025
Search Engine Journal

Google Rolls Out One-Click Event Tracking In GA4    Dec 6, 2024
Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning.
Search Engine Journal

Google: Focus On Field Data For Core Web Vitals    Dec 6, 2024
Google advises prioritizing field data over lab data for Core Web Vitals, as PageSpeed Insights throttling is adjusted.
Search Engine Journal

Daily Search Forum Recap: December 6, 2024    Dec 6, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google November 2024 core update is finally done rolling out after almost 24 days, we recapped the whole update and what we saw. I posted a slew of canonicalization and cluster topics today, including the difference between clustering and canonicalization, 40 different signals Google uses for canonicalization, black holes with clusters and error pages, how localization works with clustering and how Google handles broken canonicalization. That being said...
Search Engine Roundtable

Google November 2024 Core Update Done Rolling Out    Dec 6, 2024
The Google November 2024 core update finally finished rolling out yesterday at around 1:30 PM ET. It took over 23.5 days to roll out, starting on November 11, 2024 at 3:30 pm and finishing on December 5, 2024 at 1:30 pm. The update was expected to take two weeks to roll out but took almost twice as long.
Search Engine Roundtable

How To Optimize TikTok Ads After You Set Up Your Campaign    Dec 6, 2024
Learn advanced tips to optimize TikTok ads post-setup, covering targeting, creative tweaks, retargeting, and more for boosted performance.
Search Engine Journal

Google Tries To Handle Broken Canonicals    Dec 6, 2024
With all this talk about clustering and canonicalization today, what about if you get it wrong, or your CMS breaks and serves the wrong thing to Google? We know how consistency and communicating that to Google is super important. Well, Google tries to handle canonicals that seem broken or flat-out wrong.
Search Engine Roundtable

How Google Search Clustering Works With Localization    Dec 6, 2024
As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained how Google Search's clustering technology works with its localization technology. The answer is, wait for it, "it depends," but let's dig in.
Search Engine Roundtable

Google Search Marauding Black Holes With Clusters & Error Pages    Dec 6, 2024
As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained what he called "marauding black holes" in Google Search. Where Google's clustering takes in some error pages and they end up in this black hole of sorts in Google Search.
Search Engine Roundtable

Google Has 40 Signals For Canonicalization In Google Search    Dec 6, 2024
Did you know that Google uses around 40 different signals to perform canonicalization in Google Search? This not only includes numerous type of redirects, the rel canonical attribute but also things like x-default, sitemaps, links, PageRank and other signals.
Search Engine Roundtable

Google On Difference Between Clustering & Canonicalization    Dec 6, 2024
Google's John Mueller explained the difference between clustering and canonicalization within Google Search. He said, "Clustering is basically taking the pages that we think are the same. And then canonicalization is, from those pages, which one is the best one."
Search Engine Roundtable

OpenAI Releases ChatGPT o1, ‘World’s Smartest Language Model”    Dec 5, 2024
OpenAI announces new o1 language model, described by Sam Altman as the world's smartest, plus a Pro tier offering unlimited usage
Search Engine Journal

Google Uses About 40 Signals To Determine Canonical URLs    Dec 5, 2024
Google reveals it uses about 40 different signals to choose canonical URLs when dealing with duplicate web content.
Search Engine Journal

75 SEO Resources I (Probably) Can’t Live Without    Dec 5, 2024
I’ve worked in SEO for just over 12 years. In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today.
Ahrefs

Google Warns Of Duplicate Content "Black Holes" Caused By Error Pages    Dec 5, 2024
Google warns websites about error pages creating "black holes" that can permanently remove content from search results.
Search Engine Journal

Daily Search Forum Recap: December 5, 2024    Dec 5, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads is rolling out new ad policies around dating and companionship ads. Google Search results now label if they are personalized and let you opt out of personalization. Google Ads is testing new offers for agencies and advertisers...
Search Engine Roundtable

A Hat    Dec 5, 2024
In the Bloomsbury big top, the Screaming Frog team net 3 awards. Having been shortlisted for 8 categories, across both SEO and PPC, the Screaming Frog team headed to the 2024 UK Search Awards with aspirations of adding some more silverware to an ever growing trophy cabinet. Hosted by the...
Screaming Frog

New Google Ads Policy For Dating & Companionship    Dec 5, 2024
Google announced a new set of Google Ads policies for dating and companionship that will go into effect on March 4, 2025. Along with the new policy, advertisers will be required to be certified by Google before they can advertise dating and/or companionship-related ads through Google Ads.
Search Engine Roundtable

Google Search Results Are Personalized - Try Without Personalization    Dec 5, 2024
Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are personalized - Try without personalization" and clicking on that would then flip to Google showing "Results are not personalized."
Search Engine Roundtable

Google Ads To Test New Offers For Agencies & Advertisers    Dec 5, 2024
Google Ads is testing new offers for agencies and advertisers, trying to find impactful incentives for agencies who sign up new advertisers in Google Ads. This information comes from Ginny Marvin, the Google Ads Liaison, after responding to complaints that agencies incentives are not good enough compared to incentives Google Ads offers advertisers directly.
Search Engine Roundtable

Ask An SEO: How Does The Metadata On Photos Help Increase Rankings?    Dec 5, 2024
We all know that metadata is important for page rankings, but does it matter for image rankings? Find out in this edition of "Ask An SEO."
Search Engine Journal

Google Shopping Card Replaces Popular Stores With Where To Buy    Dec 5, 2024
As Google continues to test its shopping / e-commerce card format, Google is now testing replacing the "popular stores" section with a "Where to buy" section. I mean, it seems super similar to the other format, but who knows...
Search Engine Roundtable

Google Search Shopping Results Testing View All Buttons    Dec 5, 2024
Google is testing "view all" buttons in the Google Search results, maybe shopping oriented results, next to search result listings that lead to shopping category landing pages. The view all button is at the right side of the snippet, and when clicked, takes you to the category landing page on the e-commerce site.
Search Engine Roundtable

Features of the Google Search Engine Results Page (SERP)    Dec 5, 2024
Get a comprehensive understanding of Google's Search Engine Results Page (SERP) features. Learn about various elements that enhance our search experience.
Yoast

Wix Integrates Session Recording Toolkit Into Analytics Interface    Dec 5, 2024
Wix integrates TWIPLA's session recording toolkit into its Analytics interface, enabling users to analyze visitor interactions for insights
Search Engine Journal

[Podcast] Looker Studio & Google Search Console Tips – with Wojciech Urban    Dec 5, 2024
This week on Lumar’s Human-First Digital Podcast, we're discussing Looker Studio and Google Search Console tips with SEO R&D Specialist Wojciech Urban of Delante. Learn how to optimize your Looker Studio dashboards for faster platform performance and how to improve on native Search Console reports with Looker Studio.
DeepCrawl

Gravatar Offers Free Domains To Use As Bluesky Handles    Dec 4, 2024
Gravatar announces a free domain name offer that enables Bluesky users to easily create custom handles to replace generic usernames
Search Engine Journal

Google Announces New ‘Dating & Companionship’ Ads Policy    Dec 4, 2024
Google introduces 'Dating and Companionship' ads policy, including mandatory certification for dating app advertisers starting in March.
Search Engine Journal

Google On Robots.txt: When To Use Noindex vs. Disallow    Dec 4, 2024
Google clarifies robots.txt best practices and explains when to use robots.txt directives and noindex tags for SEO.
Search Engine Journal

Daily Search Forum Recap: December 4, 2024    Dec 4, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google's November 2024 core update is a week overdue and still shaking things up. Google Search Console refreshes its emails. Bing has this see results only from feature. Google Search web rendering service caches up to 30 days. Google has these interactive events steps in Google Search...
Search Engine Roundtable

Google November 2024 Core Update Still Causing Volatility    Dec 4, 2024
We are now over a week past the estimated time the Google November 2024 core update was expected to be done and it seems to still be causing a lot of ranking volatility in the Google Search results. The update was expected to be done two weeks after it first started rolling out and now we are three weeks and two from when it first launched.
Search Engine Roundtable

Google Search Console Refreshes Emails    Dec 4, 2024
Google announced that it has modernized and refreshed the emails that are sent out from Google Search Console. Google wrote, "Starting today your Search Console emails are looking more modern and refreshed."
Search Engine Roundtable

Bing Search See Results Only From    Dec 4, 2024
Bing Search can now place a button under a search result snippet that triggers a site command to restrict the search results to only show results from that domain. The button reads, "See results only from [domain]."
Search Engine Roundtable

Google Search Web Rendering Service Caches For Up To 30 Days    Dec 4, 2024
We knew Google's web rendering service (WRS) does its own thing with caching but now a new post from Gary Illyes and Martin Splitt of Google said the "WRS caches everything for up to 30 days." This is done to help "preserve the site's crawl budget for other crawl tasks," Google wrote.
Search Engine Roundtable

Google Events Interactive Steps    Dec 4, 2024
Google has a newish way to search for events in specific regions. If you do a search for events in a region, like Las Vegas, Google will then try to get you to narrow down that search by asking you what type of event, and then it will keep going to drill you down even deeper.
Search Engine Roundtable

The Rise Of Micro-Communities: What This Means For Social Media Marketers    Dec 4, 2024
Discover how micro-communities on social media create new opportunities for marketers to connect with engaged, niche audiences.
Search Engine Journal

How To Use Generative AI To Automate Ecommerce Category Page Text    Dec 4, 2024
So let’s talk about ecommerce text on category pages. If you’ve worked in ecommerce SEO for any given time, you’ve likely seen this strategy. After the product listings on a given category page, you’ll see text that appears at the bottom that’s clearly written for search. This article is a...
Screaming Frog

Accessibility Champ: Wix, WordPress, Squarespace, Duda, Or...?    Dec 4, 2024
Twenty CMS and website-building platforms were ranked by accessibility. WordPress scored well, but the winner may surprise you.
Search Engine Journal

Google: Host Resources On Different Hostname To Save Crawl Budget    Dec 3, 2024
Google recommends hosting website resources on CDNs or subdomains to preserve main site's crawl budget for better indexing.
Search Engine Journal

Daily Search Forum Recap: December 3, 2024    Dec 3, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just because you buy a generic domain, it doesn't mean you'll rank well for it in Google Search. Google Ads customer match is now in GA4. Google Search is piloting a new YouTube video interface. Google Search is testing new underlines under more of the snippet. Google Gemini is testing linking out more prominently...
Search Engine Roundtable