Some thoughts on why Reddit is all over your search results    Apr 9, 2024
I thought I’d share some thoughts on why we may be seeing Reddit ranking for so many search queries. I think it's mostly related to the value that Reddit gives in training Gemini on how people talk. This tweet by Mordy Oberstein got me thinking. He searched for “What
Marie Hynes

The helpful content system has changed    Mar 26, 2024
Marie Haynes. March 27, 2024. The helpful content system has changed. As of March 2024, it is no longer its own separate system, but now, helpfulness is determined primarily on the page level by Google's core systems. I spent some time reviewing Google's previous wording to help us understand this significance of what has changed. […]
Marie Hynes

Thoughts on why big brands dominate Google. And how this is soon likely to change.    Feb 21, 2024
Two articles were published this week that spoke of the frustration most of us who have worked in SEO have felt over the dominance of large brands for many search results. I’d like to share why I think Google has this problem, and why I think we will soon
Marie Hynes

Our industry is changing    Feb 1, 2024
SGE is not going away. SGE in Assistant will one day be the way people get their information and communicate with their technology. Google's mission has always been to organize the world's information and make it accessible to all. I do not believe search is their end goal.
Marie Hynes

Assistant and Search. Did Google just quietly launch a new Search Ecosystem?    Jan 12, 2024
Google announced a number of significant changes to Assistant today. The majority of coverage so far has been surrounding the many things that will be discontinued.  With no fanfare, the blog post quietly stated that “the microphone icon will now trigger Search Results” from within the Google app. And
Marie Hynes

What we learned about SGE, Bard and Gemini from Google’s Q3 2023 Earnings call    Oct 26, 2023
Google’s latest earnings call gave us a little bit more of a glimpse of where Google is headed. Below I’ve included several quotes from the call. Here is a summary of the most important parts: ✕ Stay up to date on the latest in SEO and AI I'll send you an email each week once […]
Marie Hynes

Help Marie Haynes study the October 2023 core update    Oct 20, 2023
I’m looking for sites to analyze as I review the October 2023 core update. This update was devastating to many sites.  There is a form you can use below to submit your site. You can choose whether or not I can use your site’s content as I study the update. What do you get out […]
Marie Hynes

Is the helpful content system only a negative classification?    Oct 11, 2023
✕ Stay up to date on the latest in SEO and AI I'll send you an email each week once I've published newsletter. The latest SEO news is on the way! Please check your email to confirm your subscription. If not in your inbox, check your junk mail. There was an error submitting your subscription. […]
Marie Hynes

Could Bard One Day Replace the Google Search Box?    Oct 9, 2023
A new Google research paper called, Refreshing Large Language Models with Search Engine Augmentation shows how the accuracy of LLM chatbots like ChatGPT or Bard can be improved by injecting fresh information retrieved from a Google search into prompts.  They used something called “FRESHPROMPT” to improve a language model’s answer by augmenting its prompt with […]
Marie Hynes

How Google's Bard and New Pixel hardware will change your daily life, search habits and health monitoring    Oct 4, 2023
Google's latest innovations bring Bard to Google Assistant alongside cutting edge Pixel AI hardware. These are set to revolutionize your daily life, search habits, and health monitoring.
Marie Hynes