I'm taking on new clients! Here is my strategy for SEO in 2024.
Jul 3, 2024
I'm thrilled to announce I'm opening up spots for new client consulting. Let me share with you how I have completely reshaped my SEO strategy after spending the last two years learning as much as I can about the AI systems that determine today's search rankings. When the helpful content system launched in 2022, I […]
Marie Hynes
Does Google Know if Content is Accurate? A review of a page struggling to rank behind potentially inaccurate & unhelpful content.
Jun 27, 2024
Why is this page ranking poorly behind one with less helpful / accurate information? We’ve been digging into the treasure trove of information given to us in the DOJ vs Google trial exhibits and testimonies to understand more about how Search works. (The afternoon of day 24 is the
Marie Hynes
Navboost
Jun 25, 2024
This is part 3 of my series working to understand more about the attributes in the recently discovered Google API files. Part 1: What is this “leaked” Google documentation? Part 2: What are attributes? Navboost is one of Google’s core ranking algorithms. It uses user click data to help refine a bunch of search results […]
Marie Hynes
There’s still hope for September HCU impacted sites
Jun 10, 2024
Google’s Danny Sullivan and John Mueller both made comments on social media that give me hope that sites impacted by the September Helpful Content update may still have a chance of seeing some form of recovery with Google’s next core update. Travel blogger Katie Caf Travel has been working
Marie Hynes
What are attributes? Digging into the Google API docs
May 30, 2024
This is part 2 of a series of posts I am writing to discover more about what we can learn from the information in the recently discovered Google documentation on API references. Yesterday we started to learn more about the files that were found that possibly discuss important factors
Marie Hynes
What is this leaked Google code? Digging into the API Docs
May 29, 2024
Well this has been an interesting week. Rand Fishkin published a fascinating article about a set of documents that was shared with him. These documents contain the documentation for making API calls to Google’s Cloud Content Warehouse. There is speculation, for good reason, that this documentation can help us learn a significant amount about Google's […]
Marie Hynes
What is going on with the Site Reputation abuse policy?
May 8, 2024
Although Google told us the site reputation abuse policy would go into effect on Sunday, May 5, Danny Sullivan tweeted on Monday evening that the manual actions were currently being handed out and that the algorithmic component was not yet live. At the time I write this, we have seen the first manual actions. I […]
Marie Hynes
Help Marie study the March 2024 Core Update
May 2, 2024
I’ll be spending the next few weeks looking at content that has been impacted by the March 2024 core update to try and understand more about this change in Google’s ranking systems that they call an evolution in how they assess the helpfulness of content. As part of my course and workbooks I am filming […]
Marie Hynes
The March 2024 Core Update. What to know and how to adapt.
May 1, 2024
The March 2024 Update has finally finished rolling out. It will take some time before we fully understand the changes that we have seen in rankings. What’s most important to know: Google called the March Core and spam updates “an evolution in how identify the helpfulness of content.” (See
Marie Hynes
Dear Google. Please do more to help the website owners impacted by HCU and March Core.
May 1, 2024
Dear Google. If you are reading this, I’d ask that you do more to help the business owners who have been impacted by the March Core Update and September helpful content updates to understand what is happening or what direction to take. I know so many good, hardworking people who are struggling immensely right now […]
Marie Hynes