Don’t sleep on the gaming industry boom (even if you’re not in the industry)
Dec 3, 2024
How can the gaming industry’s audience-first approach transform engagement across sectors? With insights from a Brainlabs webinar featuring Helen Clow, Haye Anderson, James Day, and Rachael Grant, this article breaks down five key approaches brands can adopt. Find out how listening to your audience, involving your community, combining data with creativity, trusting influencers, and taking creative risks can help brands do better.
Brainlabs
How the DOJ’s Chrome divestiture proposal could reshape advertising
Nov 27, 2024
The U.S. Department of Justice's (DOJ) recent proposal to mandate Google's divestiture of its Chrome browser represents a significant intervention aimed at curbing the company's dominance in the online search and advertising markets. This action, if implemented, is poised to have profound implications for the advertising industry.
Brainlabs
How to stand out on socials this holiday season
Nov 26, 2024
The holiday season is here, and brands are fighting for attention in an oversaturated market. This article explores how influencer marketing can ditch overused offers to give brands an edge, with strategies like creative campaigns and niche targeting. By working with influencers, brands can create authentic, engaging content that resonates with customers, builds trust, and drives sales.
Brainlabs
Stop doing things
Nov 21, 2024
Sue Unerman breaks down the art of balance: stopping the bad, starting the good, and thriving in marketing.
Brainlabs
Brainlabs Wins Best Use of Data & Insights at the 2024 Global Performance Marketing Awards
Oct 31, 2024
Brainlabs' unique tech solution designed for Designer Parfums, won the prestigious prize at the annual Global Performance Marketing Awards.
Brainlabs
A new start...
Oct 30, 2024
Sue Unerman's rise to Global Chief Strategy Officer at Brainlabs proves that sometimes you just have to trust your instincts in the fast-paced world of digital marketing.
Brainlabs
How to do multi-channel marketing (hint: it’s not just two platforms)
Oct 23, 2024
Discover why a multi-channel approach is essential for brands aiming to maximize their ROI in 2025. Sophie Booth, Growth Director at Brainlabs, discusses how platforms beyond TikTok and Instagram enable brands to engage with a wider and more diverse audience, and provides examples of brands successfully using these channels to drive results.
Brainlabs
Brainlabs named 2024 Google Agency Excellence winner for Creative Coverage in EMEA
Oct 23, 2024
We’re delighted to share the news that Brainlabs has been named the 2024 Google Agency Excellence Awards winner for Creative Coverage in EMEA.
Brainlabs
Strategic Insights for All Brands to Win in the Gaming World
Oct 22, 2024
Our creative team have pulled together this industry report which highlights the current state of the growing gaming industry, how it is being redefined and what brands need to be doing about it.
Brainlabs
Brainlabs' Guide to Gaining The Social Edge
Oct 16, 2024
Social media has evolved. And paid social advertising has undergone a major transformation. User behaviour has shifted dramatically, with the rise of vertical video and sound-on consumption, meanwhile ad platforms have become increasingly sophisticated, offering advanced targeting capabilities and automated campaign delivery.
Brainlabs